Last Wednesday night i get a call from an Old Cars Weekly subscriber from California. He told me, “I liked your article about 1960s Mercury pickups in the December 8 issue.”
By this time, I was scratching my head trying to figure out what the heck he was talking about, since I didn’t write a Mercury truck article.
He went on to tell me that, when he was a kid, his dad had bought him a 1967 Mercury crew cab pickup. (How rare was that???) He said it was a good truck with a big V-8, but that he only got 9 mpg.
After telling me about the truck he owned, he said, “Well, i just wanted you to know that.” And he said good-bye and hung up.
So yesterday I finally looked in the December 8 issue. It had a short reader story abot Mercury pickups on the same page as my weekly ad for Gunner’s Great Garage. Then I realized that he thought the ad was connected to the story.
I guess that preoves that people really are reading my ad. Well, at keast Mercury truck ownersd are.
Gunner’s Garage with John Gunnell
"Gunner" is one of of the most prolific authors and most visible characters in the old car hobby. He has written dozens of books about old cars for Krause Publications and is the former editor and publisher of Old Cars Weekly. His collecting pursuits range from old Pontiacs, to MGs, to retired police cruisers, to Indian motorcycles. He remains a frequent contributor to Old Cars Weekly and owns and operates Gunner’s Great Garage, a classic car restoration and gift shop in Manawa, Wis.
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