Chevrolet to award Camaro to Super Bowl MVP

Angelo Van Bogart |

One especially talented football player is going to have to move his Escalades, Ferraris and Mercedes-Benzes after the Super Bowl to make room for a new Chevrolet Camaro convertible.

That’s because Chevrolet will award a drop-top version of its modern muscle car to the Most Valuable Player of Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers on Feb 6.

A media panel and fan vote on www.superbowl.com will determine the MVP Award winner, announced during the Super Bowl XLV Postgame Show.

“The new Camaro Convertible arrives in dealerships in February and will be a fitting reward for the MVP,” said Rick Scheidt,
US vice president of Chevrolet marketing. “It’s a great opportunity for
Chevy to have Camaro play a role on one of the world’s biggest stages,
the Super Bowl.”

The Camaro Convertible will appear on the field during the postgame celebration in North Texas. The convertible continues the momentum of Camaro, which has taken the lead in its segment in the United States.
 Available with an efficient 3.6-liter Direct Injection V6 engine, or
as the V8-powered, 426-hp SS model, Camaro now features a power
convertible top for the unequalled fun of open-air driving.  

Related Resources

Read about Camaros in the book “Camaro & Firebird: GM’s Power Twins

Decode Camaro trim tags with “Chevy Cowl Tag Guide, 1950-1975

Buy artwork featuring the Camaro from David Snyder with “Motion

UPDATE:

Chevy Camaro Convertible Awarded to Super Bowl XLV MVP

DALLAS, Texas, Feb. 7, 2011
/PRNewswire/ — Super Bowl MVP Aaron Rodgers of the Green Bay Packers
was presented the 2011 Chevrolet Camaro Convertible at a press
conference Monday after leading the Packers to a 31-25 victory over the
Pittsburgh Steelers on Sunday evening.

A media panel and fan vote on www.superbowl.com determined the MVP Award winner, announced during the Super Bowl Postgame Show on Fox, presented by Chevrolet.

“We think the new Camaro Convertible is a fitting tribute to that great performance last night,” says Kevin Mayer, director of Chevrolet marketing.

The Camaro Convertible appeared on the field during the postgame
celebration, and debuts in Chevrolet dealerships later this month. The
convertible continues the momentum of Camaro, which is the sales leader
in its segment in the United States.
 Available with an efficient 3.6-liter Direct Injection V6 engine, or
as the V8-powered, 426-hp SS model, Camaro now features a power
convertible top for the unequalled fun of open-air driving.  

The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the Camaro Convertible.

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