Employees joined by Rick Hendrick and Dale Earnhardt Jr. to receive first vehicles sold
Oshawa Assembly Plant in Oshawa, Ontario, celebrated the start of regular production
of the hotly anticipated 2011 Chevrolet Camaro Convertible today, Jan. 31, in a
ceremony with employees and invited guests.
“This is an exciting new chapter in the ongoing revival of the
tremendously popular Chevrolet Camaro,” said Kevin Williams, president
and managing director of GM of Canada. “The launch of the new
convertible opens Camaro design and performance to a new set of
enthusiastic customers, while further demonstrating the flexible
capabilities of the award-winning Oshawa Assembly Plant.”
The Chevrolet Camaro Convertible is the second of three new vehicles
being launched in Oshawa since last September, and two new shifts have
been added to support this additional production.
“The entire team here at Oshawa Assembly is dedicated to bringing
this stunning vehicle to market with outstanding quality,” stated Dan
Hermer, plant manager at the Oshawa Assembly Plant.
“New product mandates like the Camaro Convertible are testaments to
the calibre of the workforce in Oshawa,” added Chris Buckley, president
of the Canadian Auto Workers Local 222.
Employees were joined by Rick Hendrick, owner of Hendrick
Motorsports, to celebrate the milestone. Hendrick, a Camaro enthusiast
who purchased the first 2010 Camaro Coupe that rolled off the line, has
now also purchased the first Camaro Convertible available for public
sale. In both cases, Rick Hendrick acquired the purchase rights through
the Barrett-Jackson auction, with all proceeds benefitting local
“I grew up loving the Chevrolet brand, and I’ve never raced anything
else,” Hendrick said. “As a Chevy enthusiast, it’s been exciting to see
the Camaro return as such a world-class, high-performance car. The
folks in Oshawa make some of the best products on the road, so the
opportunity to meet them and thank them for what they do is a real
Dale Earnhardt Jr., a driver for Hendrick Motorsports in the NASCAR
Sprint Cup Series, was also present at the celebration and added,
“Chevrolet has been a great partner on and off the track, and I’m very
happy to be here on this special day. While I still enjoy my 1972
Camaro, I can’t wait to take home one of these awesome new
The 2011 Chevrolet Camaro Convertible, with an MSRP starting at
$33,995, will be on sale at local Chevrolet dealerships across Canada
starting in February.