Viper club works out deal with Chrysler for parts

Angelo Van Bogart |

Viper Club of America to acquire parts for iconic car directly from Dodge

New agreement preserves historic and excess
Viper-specific parts inventory

FARMINGTON HILLS, Mich., Feb. 16 /PRNewswire/ — The Viper Club of
America, the Dodge Viper ownership group that has represented over
25,000 members and countless other Viper owners from around the world
since the mid-1990s, announced a historic agreement to acquire select
Viper parts, accessories and rare historical items directly from the
manufacturer.

The agreement announced today covers historic parts such as painted
body panels from the Viper Competition Coupe that raced F-16 jets at
Luke Air Force Base and select excess inventory items from the Conner
Assembly Plant in Detroit, where the iconic Viper is still being built
today. The two parties are also looking to preserve older, legacy parts
and tooling for those models that are no longer being built, such as
the venerable Viper RT/10 and Viper GTS that both ended production in
2002.

“For some 15 years the club has worked hand-in-hand with Dodge to
strengthen the bond between the consumer and the manufacturer,” said
Chris Marshall, National President, Viper Club of America. “This new
agreement will help fund the club while the Viper is on hiatus, provide
another source for OEM parts for Viper owners, and monetize inventory
for the manufacturer where they may not have realized any income
previously.”

The group has also announced the formation of Viper Parts of
America, Inc. to provide a sales venue for these parts. The company has
already received a large number of parts to start immediately offering
to Viper Club members and the Viper owner community.

“The Viper is a very important part of our performance car heritage,
a true American exotic that first appeared on the North American auto
show circuit back in 1989,” said Ralph Gilles, President and CEO, Dodge
Brand. “Our loyal customers that have purchased the car, along with so
many other Chrysler products and services over the years, are equally
important. Through our continued relationship with the Viper Club of
America and Viper Parts of America, we want to preserve the Viper
heritage for future generations. This agreement supports that and opens
the door for Viper owners to take control of that preservation even
after older models are no longer produced. It is a win-win for
everybody involved.”

About Viper Club of America

The Viper Club of America is a not-for-profit ownership club
dedicated to the Dodge Viper and first formed in 1995 between Dodge and
Viper owners as a social club and joint marketing effort.
www.viperclub.org

About Viper Parts of America

Viper Parts of America is a wholly owned subsidiary of the Viper
Club of America that offers Dodge Viper parts and accessories to Viper
Club of America members and Viper owners worldwide. All proceeds are
given exclusively to the Viper Club of America.
www.viperpartsofamerica.com

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