J 1933 Chevrolet Mercury coupe

Ford Motor Company wasn’t the only builder of Mercury automobiles – Chevrolet built them, too. Here’s an example from the first year of Chevrolet’s Mercury, the relatively rare 1933 Chevrolet Mercury coupe. The new model was for the thrifty, Depression-era customer, and although few had money, even fewer bought the Mercury coupe. Just 8,909 were built without a rumble seat and 1,903 were built with it. Pictured is an unidentified friend of my great-uncle.

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