Under The Hood

Ford and Petersen Museum join forces for Deuce’s 80th birthday bash

It’s hard, if not impossible, to deny the lasting appeal of the 1932 Ford. Be it roadster, woodie, coupe (three- or five-window), cabriolet, Tudor or Fordor — stocker or rod — there’s no such thing as a bad Deuce.  We’re obviously not the only oil-blooded Americans that feel this way, so we want to give you the leap on the Petersen Automotive Museum‘s upcoming Deuce Days 80th anniversary celebration on the 1932 Ford, slated for Feb. 29 to March 3.


Ford Motor Co. is partnering with the Petersen Automotive Museum to celebrate the birth of an automotive icon, the 1932 Ford. This milestone marked the beginning of affordable performance for the masses.

“On January 24, 1925, Henry Ford ran an ad in the Saturday Evening Post titled, ‘Opening the Highways to All Mankind,’ expressing the belief that ‘riding on the people’s highway should be within easy reach of all the people.’  This philosophy was introduced with the Ford Model T, and it was taken a big step further when the 1932 Ford Deuce introduced style and performance to the public on par with cars that only the wealthy could previously afford,” said Jim Farley, Group Vice President, Marketing, Sales and Service, Ford Motor Co.

Farley continued, “This reflects the spirit of Ford Motor Company, continually bringing mobility and betterment to the lives of millions around the world.  Little did the Deuce’s creators realize that they were also designing a canvas for hot rodders to exercise their boundless creativity 80 years and beyond into the future!  Ford is delighted to participate with the Petersen in this tremendous milestone in a celebration that really never ends.”

This four-day event begins Wednesday, February 29, 2012, and will include four driving tours which will visit local hot rod builders and private collections. On-site events at The Petersen include a Thursday night legends dinner honoring prominent hot rod builders, a Friday night concert and a Saturday “Deuce Day” car show featuring over 400 1932 Fords. The show will be limited only to original and reproduction-bodied 1932 Fords. Ford will also have a performance presence at the event in the form of the 2013 Shelby GT500, the first Mustang capable of going 200 mph.

“It has been said that there are two uniquely American art forms … jazz and hot rods,” said Moray Callum, Executive Director, North American Design, Ford Motor Co.  “With its innate style and mechanical integrity, no car has captured the imagination of hot rodders like the one that started it all, the ’32 Ford.  This car is truly an expression of art, and it quickly came to personify the word, “cool” in a way that continues to inspire our designers today.  As an owner of two ’32s, one long term roadster project and a Bonneville style 3-window, I am looking forward to attending Deuce Week to share in the camaraderie and creativity of the Deuce community.”

Petersen Museum Executive Director, Buddy Pepp, added, “The Petersen Automotive Museum and the Deuce Week Committee is delighted to add Ford Motor Company to this great list of sponsors.  They all share in the love of automotive history that continues to be enriched by the fabled ‘Deuce,’ and we are grateful to each of them for making this event possible.”
All proceeds raised during Deuce Week will help fund educational programs and exhibits at the Petersen Automotive Museum, including the Robert E. Petersen Free School Bus Program which brings children from underprivileged­­­ schools to the museum on field trips. The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. For more information, to buy tickets, or to register your 1932 Ford for Deuce Day, go to www.DeuceWeek.org.

The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles.  Admission prices are $10 for general admission adults, $8 for seniors, $5 for military and students with ID, and $3 for children ages 5 to 12. Museum members and children under five are admitted free. Covered parking is available for $2 per half hour with an $8 maximum for Museum visitors. Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum’s Web site at: www.petersen.org.

Related Resources

Get the standard of Ford data: The Standard Catalog of Ford, 1903-2002

Read about Deuces and other great Fords from the pages of OCW in Just Fords

Read The All-American Hot Rod: The Cars, The Legends, The Passion


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