Turn the clock back: New launches for 1964

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If you were looking for a new car at holiday time 50 years ago, you had a lot to choose from…

 

Pontiac shook up the U.S. new-car landscape 50 years ago when it offered a sporty Tempest LeMans with an optional 389-cid V-8 under the hood. The Grand Turismo Omologato (GTO) package lit the fuse on the muscle car wars.

Pontiac shook up the U.S. new-car landscape 50 years ago when it offered a sporty Tempest LeMans with an optional 389-cid V-8 under the hood. The Grand Turismo Omologato (GTO) package lit the fuse on the muscle car wars.

 

The Triumph 1200 was called a compact “swinger” in this ad. Top-down fun wouldn’t have been that appealing for most in December, however.

The Triumph 1200 was called a compact “swinger” in this ad. Top-down fun wouldn’t have been that appealing for most in December, however.

 

The redesigned Thunderbird’s new flair and rectangular tail lamps were shown off in this late-1963 ad. With these lines, the handsome new 1964 Ford would sure get a buyer noticed.

The redesigned Thunderbird’s new flair and rectangular tail lamps were shown off in this late-1963 ad. With these lines, the handsome new 1964 Ford would sure get a buyer noticed.

 

The Corvette faced a steep challenge with an encore for the wildly popular 1963 models. This ad showed that the “split-window” on the coupe was gone for ’64, making it easier to see Santa Claus out the rear window.

The Corvette faced a steep challenge with an encore for the wildly popular 1963 models. This ad showed that the “split-window” on the coupe was gone for ’64, making it easier to see Santa Claus out the rear window.

 

Santa could bring you a fun, rugged new 1964 International Scout for about $1,700.

Santa could bring you a fun, rugged new 1964 International Scout for about $1,700.

 

 

If you wanted plenty of room to haul a Christmas tree or gifts, the Studebaker Wagonaire was a perfect choice.

If you wanted plenty of room to haul a Christmas tree or gifts, the Studebaker Wagonaire was a perfect choice.

 

Canadian holiday car shoppers could test drive a new 1964 Acadian Beaumont, which was akin to a Chevrolet Chevelle.

Canadian holiday car shoppers could test drive a new 1964 Acadian Beaumont, which was akin to a Chevrolet Chevelle.

 

Who wouldn’t be happy to wake up on Dec. 25 and receive the keys to a 1964 Ford Falcon — with V-8 power and a drop top?

Who wouldn’t be happy to wake up on Dec. 25 and receive the keys to a 1964 Ford Falcon — with V-8 power and a drop top?

 

 

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