Detroit—General Motors announced earlier today that it has reached an agreement with eBay to list their entire national inventory of GM Certified Used Vehicles on the nation’s largest Internet auto marketplace.
According to the company’s press release, the auto manufacturer’s 3,900 plus Certified Used Vehicle Dealers will begin listing their inventory in the coming months on eBay motors at no cost to the individual dealers. The logistics of the deal and what impact it will have on local dealers has yet to be released.
The agreement is expected to give the company’s sagging sales figures a definite boost.
January 2008 sales for all certified GM brands, including GM Certified Used Vehicles, Cadillac Certified Pre-Owned Vehicles, Saturn Certified Pre-Owned Vehicles, Saab Certified Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles, were 37,669 vehicles, down 13 percent from last January, according to recent sales figures.
eBay Motors is consistently ranked the No. 1 automotive Web site, with 34 percent of all automotive minutes on the Web spent on eBay Motors, according to Nielsen/NetRatings.
"The eBay Motors agreement means that GM Certified dealers will have millions more eyeballs looking at their inventory, and more traffic drives sales," said Mark Mathews, director, GM Used Vehicle Activities. "Teaming with eBay Motors provides shoppers with convenient access to all GM Certified inventory and continues GM Certified’s commitment to interactive marketing. We now offer our dealers the most comprehensive program in the industry, listing their inventory on more than 300 websites."
There are also future plans to allow dealers to opt-in to complement this new offering with additional packages and features, such as eBay Motors Local Market, a subscription-based service that enables automotive dealers to easily upload and list their entire used-car lot for one low price, increasing the impact and visibility of their specific inventory on eBay Motors. These additional options for dealers are currently scheduled to become available during the second quarter of this year.