Join Peterson Automotive this Saturday for the live webcast of Inside the Motoman Studio, featuring Bob Lutz, best known for his roles at GM, Chrysler, Ford and BMW.
The webcast, which is open to the public and included with museum admission will include a Q&A session and afterwards Lutz will be autographing his new book, Icons & Idiots.
Lutz, currently president and CEO of Lutz Communications, previously served in both executive management positions and on the boards of General Motors, Chrysler, Ford, BMW and Exide Technologies. He is author of several books.
Big Three and BMW Cruise-In
Bring a classic or special interest GM, Chrysler, Ford or BMW and join the Big Three and BMW Cruise-In for free! Cars are welcome starting at 9 a.m.
Inside the MotoMan Studio
MotoMan will ask the questions you want to know about Bob Lutz and his career in the automotive industry. With a reputation for getting things done when others can’t and calling it how he sees it, he has earned the nickname “Maximum Bob.” Interview starts at 11 a.m.
“Icons and Idiots” Book Signing
After the interview, there will be a short break followed by a book signing. Pick up Lutz’s latest book, “Icons and Idiots” in the Museum Store and get it signed by the author.