A Weekend of Cars & Causes at The Hotel Hershey
HERSHEY, PA – The Elegance at Hershey is a celebration of a bygone era when the automobile stirred our imaginations and quickened our hearts. Today, people both young and old marvel at the extravagances of the automobiles of the past. From race cars to street cars that were not only about pure performance but also incorporated artistic design, a symphony of sound and sensory overload worthy of the finest wines. Cars were not just transportation; they were a statement. The Elegance at Hershey brings the finest of race cars and show quality classic cars of the pre-World War II and immediate post-World War II period together for a weekend celebrating the automobile.
The Elegance at Hershey is so much more than a celebration, it is also about our causes. Raising funds for charity is the raison d’etre for this event. The Juvenile Diabetes Research Foundation (JDRF), the Antique Automobile Club of America (AACA) Museum and the AACA Library & Research Center are the beneficiaries.
Festivities commence on Friday, June 10, with The Grand Ascent, a vintage hill climb exhibition in the European tradition, where drivers pilot some of the finest historic race cars up the famed back road at The Hotel Hershey. The Grand Ascent appeals to enthusiasts and curious spectators alike. Sanctioned by the Vintage Sports Car Club of America (VSCCA), the two-day hill climb event includes a sponsor/vendor area for marketing to participants and the general public.
There will be an encore presentation of the Concorso Bizarro, a car show of “unusual” and just plain weird cars and other surprises that are sure to make the weekend even more spectacular. This will be held on Saturday, June 11, at a venue close to The Grand Ascent activities. We plan to double the field from last year, plus we are adding car club and marque club participation designed to increase the enjoyment of both the participants and spectators.
We are excited to announce a new event for this year’s Elegance at Hershey. The Finest Automobile Auctions is our newly named title sponsor. They will conduct an auction of a select group of prestigious classic automobiles sourced from around the country and the globe. This auction will be conducted on Saturday. Please visit our website (www.TheEleganceAtHershey.com) and/or The Finest Automobile Auctions’ website (www.TheFinest.com) for the latest information regarding this outstanding event.
Following the events of Saturday, there will be a gala themed nighttime party and fun-filled celebration for the benefit of the charities. Our weekend reaches its crescendo on Sunday, June 12, with the highlight of the proceedings, The Elegance. Modeled after the finest concours in Europe and America, The Elegance is a genteel garden party featuring seventy of the world’s finest classic cars strategically placed around the classically manicured gardens of The Hotel Hershey. Car owners, hotel guests and those who appreciate automotive history gather for a day of mutual admiration and relaxed camaraderie. Sprinkled among the fabulous and famous cars will be tents filled with art and other treasures.
Come join us for this truly fantastic weekend!
Images used are by Mark Usciak, Jeffrey Ahearn and Jim Butler.
About The Elegance at Hershey
The Elegance at Hershey, a 501 (C) (3) organization based in Hershey, PA, was established in 2010. In its first five years, The Elegance at Hershey has donated more than $800,000 to its three charities, JDRF (Juvenile Diabetes Research Foundation), the AACA Museum and the AACA Library & Research Center. Contributions are facilitated by significant sponsor support. We’re excited to host our first-ever world-class automobile auction at The Elegance this year. Together with a great team of volunteers and donors, The Elegance is excited to move forward with the 2016 event. The event will be held on June 10, 11 and 12, 2016. Visit www.TheEleganceAtHershey.com for more information.