Special parking privileges affored Lexus owners

What do you think about this press release stating certain luxury car owners get special parking privileges at a sports arena? Is it unfair to other car owners? Is it the wave of the future? There was a period when Cadillac owners received special treatment without a corporate buy-in. My, hot times have changed.

PRESS RELEASE:
LEXUS CUSTOMERS NOW HAVE RESERVED PARKING AT WACHOVIA CENTER IN NEW DEAL WITH COMCAST-SPECTACOR

(Philadelphia, PA – December 10, 2007) Lexus drivers in the Greater Philadelphia Region now can have priority parking at the Wachovia Center as part of a new sponsorship package between Lexus and arena owner Comcast-Spectacor.

“Lexus continues to be a great advertising partner of ours,” said Comcast-Spectacor President Peter Luukko. “As we continue to look for new and exciting opportunities for our fans and our sponsors, Lexus remains a terrific partner.

“As a result of this new arrangement, we’re able to offer our customers who drive Lexus cars an opportunity to park in a specially designated space with other Lexus owners.”

As part of the new three-year advertising and sponsorship package, Lexus drivers can park in a designated Lexus parking spot in either of two lots in the Wachovia Center (C-Lot and E-Lot). Additionally, these new parking sections will feature Lexus advertising prominently featured on the light polls.

The new sponsorship package also includes advertising signage inside the Wachovia Center where Lexus already owns the naming rights to the arena’s private, exclusive courtside club. Lexus commercials will also air during Philadelphia Flyers and 76ers broadcasts on Comcast SportsNet. Additionally, Comcast SportsNet will now air a Lexus sponsored “Sports $ense” segment regarding the financial sports news.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 70 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.