Old Cars is turning 50. In honor of 50 years of the privilege of bringing the old cars hobby to our valued and faithful readers, Old Cars will revisit 50 of our past featured cars in 50 days, to commemorate the half-century of Old Cars. Here's to fifty more years of Old Cars!
DAY FORTY: 1932 LaSalle Model 345-B
The LaSalle’s reputation for being a fine-driving automobile began at its inception in 1927. Designed to fill the perceived price gap between Cadillac and Buick, the LaSalle was one of a myriad of General Motors companion cars offered beginning in the 1920s. As part of GM board chairman Alfred P. Sloan’s plans to offer a car for every wallet, Oakland offered Pontiac as a companion between itself and Chevrolet; Oldsmobile offered its Viking companion between itself and Buick’s Marquette companion car; and Cadillac offered the LaSalle between itself and Buick.
LaSalle also lives on by those who own and love one of the survivors, most of whom agree with the song lyrics. Among them is Charles Meyer who, with his late father Dr. William Meyer, bought a 1932 LaSalle Town Coupe in 1992.
“It’s a wonderful driving car,” Meyer said. “It’s not a particularly fast car. It’s very low-geared because it’s a Town Coupe and that means, of course, that it was designed for city driving.”
To learn more about Meyer's LaSalle <CLICK HERE>
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