A few years ago we were promised "change" and i guess it has happened, because I used to sell about $22,000 worth of stuff a year on eBay and now I'm down to about $3,000. That's change, but it isn't good.
Honestly. i used to sell about six books a day. Now I sell no books and might sell one car part every six days.
You can "Keep the change."
As for tried and true things that don't change, my tiny little ad in OLD CARS WEEKLY each wekk gets me lots of phone calls from potential customers. In fact, the ad showing my '36 Pontiac was getting me so many calls from Pontiac owners, I decided to run a second ad with an MG in it.
Pontiacs and MGs are the cars I specialize in and I have a feeling that if I'm going to suceed with serving these markets, the business is going to come from OCW and not from the latest "change."