Cannonball Run is revived for 2011

Registration for cross-country event limited to first 60 cars
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LONDON - The dawn of a new era... Sept. 3, 2011, will announce the birth of an all new Cannonball event...The Rat Race.

The infamous car rally "The Cannonball Run" meets "Raiders of the Lost Ark" head on in a madcap full-on race to win a briefcase crammed with cash hidden in a secret location. No engraved cups to win, no big speeches, no pat on the back... just good old dollars. (A lot of dollars!)

On the morning of Sept. 3, Central Park in New York City will be rudely awakened to the sound of engines revving and the smell of high octane fuel as cars and competitors gather for the very first Rat Race event. It's a totally fun-filled exciting yet simple idea. Use your brains and your driving skills to find a hidden briefcase full of greenbacks. Only problem is, it's 3,000 miles from the start point.

The Rat Race is The Cannonball Run with serious financial attitude. Drivers will be given a key to a hidden locker on the West Coast of America. That's just their first problem. Where is the locker? And how to do they get there to grab the money first?

Their task is to crack the code given out at each morning's check point and collect the five numeric codes which will then match up to a zip code. The sixth clue will release the actual address of that zip code and where the hidden locker holding the cash prize actually is. Simple, yet tantalisingly brilliant. It's an event super-loaded with fun and has the potential for complete chaos and mayhem as the cars and competitors make their way across the USA in search of the money.

The trick is, don't get arrested by the cops, don't speed, don't get lost, don't upset the local inhabitants and amidst all of this, beat off the competition to reach the cash first. Not easy.

That's the painless part. They'll also need to survive a barrage of infamous full-on Cannonball parties. A challenge in itself. Each night will see the "Cannonball Cash Seekers" stay at a luxury hotel where the legendary cannonball parties take place. This ain't no picnic time. The food is delicious, and the accommodation is gorgeous.

It's all about reaching out with your ability to 'get down and wild' with the other competitors. It's all about having fun, letting off steam and bonding. And there is also a gut-churning track day to be enjoyed at one of America's premier race tracks. Rats on a track. Now that's a first!

It's a "caper movie" in the making. Can the drivers crack the code and grab the cash? Entries are strictly limited to 60 cars for the 2011 event and drivers can enter online from the events website, email, or call U.S. office (317-531-2486) or the UK office (011-44-1403-276191). Let the fun begin...

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