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Gooding & Company’s Passion of a Lifetime sale takes in over $44 Million

Gooding and Company's Passion of a Lifetime sale in the UK brought in over $44 million with a 1934 Bugatti Type 59 Sports selling for over $12 million.
A trio of Bugattis set three world auction records at Gooding & Company's Passion of a Lifetime sale. Gooding & Company

A trio of Bugattis set three world auction records at Gooding & Company's Passion of a Lifetime sale. Gooding & Company

Santa Monica, Calif. - Gooding & Company realized $44,297,600 in total sales at its Passion of a Lifetime auction. The company’s first-ever UK sale, conducted at the historic Hampton Court Palace during the esteemed Concours of Elegance, saw 14 of the collection’s 15 lots sold, achieving an impressive 93% sell-through rate with eight cars realizing over £1 million. The company also set a world auction record for the highest average price per car at an auction at $3,164,115, along with six new records, including the most valuable Bugatti and Vauxhall sold at auction. Enthusiasts from around the world tuned into the live broadcast as the once-in-a-lifetime event, consisting of telephone, and absentee bidding, as well as limited in-room bidding, delivered the most exciting and successful automobile auction in 2020.

Bidding was strong from the very beginning, with the 1927 Bentley 3 Litre Speed Model Sports Tourer earning $448,800. Without a doubt, the star of the auction was the highly publicized 1934 Bugatti Type 59 Sports, which became the most valuable Bugatti ever sold at auction for $12,405,000. The second of three Bugattis was met with resounding applause from Concours attendees when the beautifully preserved Type 35C Grand Prix sold for $5,119,400. The 1937 Bugatti Type 57S served as the grand finale for the collection, achieving $10,219,350. In total, Bugatti set new world auction records for the French marque’s respected models and accounted for over $27 million of the entire sale.

One of the most exciting lots on sale was the record-breaking 1971 Lamborghini Miura P400 SV Speciale. Applause erupted throughout the Palace grounds after a rousing bidding war resulted in a final price of $4,172,300.

Viewers from over 73 nations tuned in via the company’s live HD webcast to watch spirited bidding overseen by renowned auctioneer Charlie Ross. As bidders competed for exceptional lots, Mr. Ross’ captivating style energized the dynamic event. Most notably the stunning 1955 Aston Martin DB3S generated a price of $3,917,300, while the 1935 Aston Martin Ulster found a new home after selling for an impressive $2,059,480. The impeccable 1924 Vauxhall 30-98 OE-Type Wensum reached a world record price of $1,622,350, and the 1919 Rolls Royce 40/50 HP Silver Ghost Alpine Eagle Tourer met a final price of $1,330,900.

Complete List of Lots Sold:

  • 1927 Bentley 3 Litre Speed Model Sports Tourer, sold for $448,845
  • 1971 Lamborghini Miura P400 SV Speciale, sold for $4,172,307
  • 1955 Lancia Aurelia B24S Spider America, sold for $922,929
  • 1934 Bugatti Type 59 Sports, sold for $12,405,035
  • 1924 Lancia Lambda 3rd Series Torpédo, $508,691
  • 1965 Lamborghini 350 GT, $493,729
  • 1959 Lancia Flaminia 2500 Sport, sold for $403,960
  • 1939 Bentley 4 1/4 Litre Cabriolet, $673,267
  • 1928 Bugatti Type 35C Grand Prix, sold for $5,119,435
  • 1935 Aston Martin Ulster, sold for $2,059,483
  • 1924 Vauxhall 30-98 OE-Type Wensum, sold for $1,622,347
  • 1955 Aston Martin DB3S, sold for $3,917,311
  • 1919 Rolls-Royce 40/50 HP Silver Ghost Alpine Eagle Tourer, sold for $1,330,923
  • 1937 Bugatti Type 57S Atalante, sold for $10,219,355

Gooding & Company has announced its second installment of Geared Online, the company’s new platform of auctions to be held exclusively through the company’s website and mobile bidding app. Following the success of the inaugural August Geared Online, the auction house’s next online sale begins on October 26th and ends October 30th. Gooding & Company’s online auction series complements the company’s annual live auction events and offers a selection of reserve and no reserve lots, providing a superb array of automotive brilliance and automobilia for every level of collector.

Geared Online | October 2020 Online
Catalogue Available:
Monday, October 19
Auction Begins: Monday, October 26, 9:00 AM PDT
Lots Begin Closing: Friday, October 30, 12:00 PM PDT
Phone: + 1 310.899.1960


About Gooding & Company
The “Passion of a Lifetime” Auction was presented by Gooding UK, LLC, a division of Gooding & Company. Gooding & Company. The auction house continues to deliver market-leading results, while setting new trends and selling best-of-category cars across numerous collector car verticals. Gooding & Company consistently presents the highest-quality consignments while operating with openness and integrity, which have earned the company a reputation of trust and respect unmatched in the industry. Offering a wide range of services including private and estate sales, appraisals and collection management, the auction house is ready to assist you with numerous collector car services.

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