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New exhibit 'Driven to Win: Racing in America' to open at the Henry Ford March 27th

The Henry Ford teams up with General Motors for permanent exhibit, "Driven to Win: Racing in America" to open March 27, 2021.
Driven to Win

Dearborn, Mich. - The Henry Ford is joining forces with General Motors for the Driven to Win: Racing in America exhibit Presented by General Motors.

This permanent exhibition inside Henry Ford Museum of American Innovation will open to the public on Saturday, March 27, and we will have a special member preview Friday, March 26. Please visit for more details.

This state-of-the-art, highly interactive exhibition is spread across 24,000 square feet, Driven to Win focuses on racing through the lens of innovation and features 23 of some of the most significant vehicles in racing history, 225 artifacts and a new multisensory theater that showcases an adrenaline-pumping film created especially for this exhibit. In addition, six driver simulators will put our guests behind the wheel of some of the fastest cars on the most challenging tracks throughout the world.

Built on The Henry Ford's collection of historically significant race cars and artifacts, Driven to Win explores over a century of American auto racing history through multiple interactive zones. The exhibit tells the authentic, compelling stories of the passion, inspiration and innovation that propel drivers and teams to victory — people like Dan Gurney, A.J. Foyt, Wendell Scott, Lyn St. James, Bobby Unser, Brehanna Daniels, the Wood Brothers and more.

For more information on Driven to Win: Racing in America and the Henry Ford visit

The Henry Ford

20900 Oakwood Boulevard, Dearborn, MI 48124‑5029
Contact Center: 313-982-6001
Contact Center Hours: Monday – Friday 9:00 a.m. – 5:00 p.m.
Saturday 9:00 a.m. – 3:00 p.m. Sunday 9:00 a.m. – 1:00 p.m.

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