Savoy Automobile Museum welcomes ‘LandSpeed’ Louise to discuss her book, ‘Images of Modern America, Bonneville’s Women of Land Speed Racing’

Cartersville, GA: Savoy Automobile Museum has announced that Louise Ann Noeth, aka "LandSpeed" Louise will be at Savoy on Tuesday, March 8, 2022 to discuss her book, Images of Modern America, Bonneville's Women of Land Speed Racing, the only one of its kind to focus exclusively on women in motor sports. "Learning about the successes of these women, delivered by a woman with such notable lifetime achievements, seems like the ideal way to honor both International Women's Day and Women's History Month," states Bruce Patton, director of curatorial services. "With this in mind, we invite women to come and to bring their friends, daughters, and granddaughters," says Macra Adair, executive director of Savoy Automobile Museum. Admission to the program is free for members and included in the price of admission to the museum for non-members. Tickets are available at www.savoymuseum.org.

At Bonneville, record holders must first earn the right to present themselves on the starting line. This requires passing rigorous safety and technical checks for driver, rider, and speed machine. Gender is inconsequential. Through the years, more than 200 women have made the cut and donned fireproof clothing and helmets. Dozens have set land speed records—35 in excess of 200 miles per hour, six above 300 miles per hour, and one deaf female racer who roared past 500 miles per hour. Equally impressive are the women who helped propel the helmeted gals into glory. Few know how many women are skilled fabricators, mechanics, crew chiefs, and all-around land speed racing experts, all working out on a brutal, merciless, and barren sodium-soaked playa. And for decades dedicated volunteers have not only put down that all-important starting line but erected a speed village that inspired tens of thousands to visit, taunting the timing lights run after run. Since 1949, women have played an integral part. Without question, land speed racing has more women actively participating and setting records than any other segment of motorsports in the world.

Louise Ann Noeth, aka "Landspeed Louise," founded LandSpeed Productions in California offering creative writing, photography, design and public relations in 1984. She authored the leading historical reference book, Bonneville Salt Flats, in print for 11 years through seven printings and consults for the film and television industries on extreme speed. In July 2021, she released Bonneville’s Women of Land Speed Racing, an inspiring work heralding the speed records of women.

Ms. Noeth’s award-winning writing and photographic work has been published in several languages around the world including The New York Times, Sports Illustrated, Chicago Tribune, Washington Post, CAR&DRIVER, Automobile, Motor Trend, Smithsonian, among others. For 12 years her nationally distributed column, Fuel For Thought, gave readers an insiders view to speed.

Noeth began her photojournalism career with Petersen Publishing Company in 1979 as the first female editor-in-chief of any of the firm’s automotive publications. She was a development team member of the now wildly successful HOT ROD and CAR CRAFT Nationals.

Noeth’s professional auto racing background started in 1977 with a 250MPH jet dragster. In 1996, she joined Craig Breedlove building Spirit of America Sonic Arrow world LSR car. In 2000, she united with TEAMVesco to recapture the World’s Fastest Wheel-Driven Automobile title at 458MPH with Don Vesco driving Turbinator. She was named Director of Sponsorship and Public Relations for the world speed record bid in 2008 after Steve Fossett purchased Sonic Arrow.

As one of few women auto writer/racers, she has served on several auto industry technical committees developing self-regulating guidelines for emission controls, tires, and suspension, also contributing to regulatory discussions with the Secretary of Energy in Washington, D.C.

Ms. Noeth’s work in investigative reporting, feature and technical writing, public relations campaigns and photography has been peer-voted dozens of times to the highest recognition levels by the International Automotive Media Conference (IAMC), All American Racing Writers & Broadcasters Association (AARWBA), Society of Automotive Historians (SAH) and the Motor Press Guild (MPG) the largest professional automotive media association.

She is affiliated with, member of, or judge for Society of Professional Journalists, Western Automotive Journalists, AARWBA, SAH, IAMC and served as an officer of the Motor Press Guild and the International Motor Press Association. Ms.

Noeth’s photography assignments have been compiled into a substantial stock library – LandSpeed Productions Research Library -- offering licensing opportunities of images on a variety of topics as well as exhibited at a variety of museums and galleries throughout America.

Married to Michael Lanigan, she is a licensed airplane pilot, blue water sailor, and joyfully sings first tenor with sacred music choirs. For 10 years she directed the publicity of Pacific Corinthian Yacht Club’s McNish Classic Yacht Race and was the Project Photographer for Oxnard’s multi-million dollar Heritage Square redevelopment project in California. Highly skilled behind the wheel of any car, truck, or motorcycle, she derives great pleasure from driving in excess of 100 miles per hour whenever possible.

About Savoy Automobile Museum

Savoy Automobile Museum connects people to the cultural diversity of the automobile. Whether you are a serious car collector, a weekend enthusiast, or simply a traveling motorist from Detroit to Daytona, Savoy aims to educate and entertain through changing exhibits, educational programs, and engaging experiences. The world-class museum campus sits on 37 acres in Cartersville, GA and provides access to a variety of automobiles and specially curated collection of original automotive art. As the newest program of Georgia Museums, Inc., Savoy Automobile Museum joins a prestigious group of museums including Booth Western Art Museum, Tellus Science Museum, and Bartow History Museum.

Savoy Automobile Museum | 3 Savoy Lane, Cartersville, GA 30120 770.416.1500, www.savoymuseum.org

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