TRAVERSE CITY, Mich. – Hagerty annual Bull Market list of the enthusiast vehicles rising fastest in value and popularity resembles a “’90s high schooler’s wish list,” reflecting the powerful influence of younger generations on the classic car hobby, according to Larry Webster, Hagerty's magazine editor-in-chief.
“The high school graduates of the late ‘90s are now in their late thirties, and like every generation before them, they are investing in the cars of their youth,” said Webster. “The difference is they love imports, SUVs and cars that are more modern, affordable and fun to drive than conventional classics. It’s great to see them put their stamp on the hobby.”
Curated by the valuation experts at Hagerty, the third annual Bull Market list this year includes 11 vehicles, including a Viper, an Acura and a Ducati motorcycle.
“While placing emphasis on a car’s monetary value over other virtues is not always a top priority, our team carefully tracks the value trends throughout the year to build this list,” said Brian Rabold, vice president of valuation services of Hagerty. “It not only keeps car enthusiasts well-informed on their investments but also helps them to learn more about their interests and car culture in general.”
The 2020 Bull Market list includes:
1996-2002 Dodge Viper GTS. Hagerty’s take: “Generation Xers and millennials are now 64 percent of the quotes on this car. Vipers have a reputation for being crude and uncompromising, but it’s a driver’s car and a visceral experience. The outlandish design has aged well, and attrition has worked in the Viper’s favor, meaning there aren’t a lot of good ones left. The early cars are now seen as desirable.”
1990-95 Volkswagen Corrado. Hagerty’s take: “This car appeals equally to all age groups. With cars in excellent condition going for $6,500, it’s a cheaper entry point than a GTI of the same vintage but rarer. Our insurance quotes are up 25 percent on this car from 2018, so the interest is growing.”
1999-2005 Ferrari 360. Hagerty’s take: “More of these cars are coming off normal insurance policies and onto Hagerty policies, with the number rising 211 percent in the past three years. They are gaining more of a reputation as an enthusiast or collectible car rather than a used exotic. The design has aged well and looks elegant in a way a lot of cars from that era don’t. The F1 transmissions were more common, but the gated shifter is what collectors want.”
1994-98 Ducati 916. Hagerty’s take: “Plastic fairings are becoming accepted in the collectible motorcycle world, and which fairing would buyers want more than the red one gracing the Ducati 916? Motorcycle rider or not, buyers are moving on these for both aesthetics and pleasure.”
1971-80 International Harvester Scout. Hagerty’s take: “The vintage SUV craze has been going strong for eight years, but Scouts haven’t really popped yet like the FJ40s, Broncos, and Blazers. Most Scouts rotted away, but you’re starting to see them being restored. Gen X is 56 percent of the quotes, and if Gen X likes it, the values are going to go up.”
1988-91 Honda CRX Si. Hagerty’s take: “These filled every high-school parking lot in the 1990s, and millennials are now 60 percent of the quotes. As one of the first front-wheel-drive sporting Japanese cars to get widespread recognition from enthusiasts, they are symbolic of the golden age of Honda, quick and go-kart-like and able to make any drive fun.”
1997-2001 Acura Integra Type R. Hagerty’s take: “Although front drive is generally shunned, the Type R is widely considered the best-handling front-driver of all time. These are huge with millennials; half the quotes are from them. Type Rs are super rare and hard to find in good shape, and only newly added to our price guide because three years ago sales were scant.”
1984-2001 Jeep Cherokee. Hagerty’s take: “A relative bargain compared with other legitimate SUVs of its era such as the FJ60 Land Cruiser. Everyone loves a Jeep, and this one has classically rugged good looks in a reasonably-sized package with tons of aftermarket support. Definitely appeals more to younger buyers than the same vintage Ford Explorer.”
1998-2002 BMW M Roadster. Hagerty’s take: “M Cars are way up, but the M roadster was overlooked for a long time because it looks so much like a regular Z3. They are getting their due now. The coupe has already popped, and the roadster values are up 22 percent on the later 315-hp cars and 31 percent (starting from a lower value) on the earlier 240-hp cars. Yet, good M roadsters are still half the price of good M coupes.”
1970-76 Porsche 914. Hagerty’s take: “Only the third car that Porsche ever designed is still the cheapest way to get into a vintage Porsche, and the 914 is being reevaluated for its great handling and affordability. The VW association that once tarnished it carries less of a knock now among younger buyers.”
1970-95 Land Rover Range Rover. Hagerty’s take: “This is a vehicle that appeals to millennials and Gen Xers, and they’re affordable because they’re known to be troublesome. The brand’s current success gets people to look back at the catalog of past vehicles, and this one established a lot of the design cues that guide Land Rover now and have been copied by other manufacturers.”
Click here for Hagerty magazine’s full article on the 2020 Bull Market list.
- All photos courtesy of Hagerty
About Hagerty Land Rover
Hagerty is an automotive lifestyle company and the world's largest membership, insurance and media organization for enthusiast vehicle owners. Hagerty is home to Hagerty Drivers Club, DriveShare, Hagerty Valuation Tools, Hagerty magazine and Motorsportreg, and is the world’s largest provider of specialty insurance for the enthusiast vehicle market. We keep car culture alive for future generations through numerous youth programs and by supporting the Historic Vehicle Association (HVA) and the RPM Foundation. For more information, call (800) 922-4050 or visit www.hagerty.com.