Skip to main content

It’s official… Dodge has plugged in the muscle car

Dodge unveiled its eMuscle concept with the tagline "Performance Made Us Do It." Dodge Charger Daytona SRT concept previews the brand's electrified future.
The Dodge Charger Daytona SRT Concept

The Dodge Charger Daytona SRT Concept

AUBURN HILLS, Mich./PRNewswire/ - Dodge is taking a giant step forward on the performance brand’s road to an electrified future, revealing the Dodge Charger Daytona SRT concept. The Dodge Charger Daytona SRT Concept offers a glimpse at the brand’s electric future through a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge.

Key features of the Dodge Charger Daytona SRT Concept

  • The future of electrified muscle: Dodge Charger Daytona SRT Concept
  • Dodge Charger Daytona SRT Concept drives like a Dodge, looks like a Dodge and feels like Dodge – and just happens to be a battery-electric vehicle (BEV)
  • Three game-changing, patent-pending features make up the core of the Charger Daytona SRT Concept:
    • R-Wing: Front aerodynamic wing retains Dodge profile while achieving aerodynamic efficiencies
    • Fratzonic Chambered Exhaust: Industry-first exhaust system for an electric vehicle delivers a performance sound that rivals the SRT Hellcat
    • eRupt: Multi-speed transmission with an electro-mechanical shifting experience that's pure Dodge
  • Charger Daytona SRT Concept powered by new 800V Banshee propulsion system
  • Concept design revolutionizes the look of a BEV while offering subtle nods to Dodge brand's muscle car legacy
  • Illuminated Fratzog badges on front grille and taillamp symbolize electrified future of Dodge while also signifying the brand's commitment to its performance heritage
  • Vertical exterior grille details add texture while evoking style of iconic 1968 Dodge Charger
  • Concept's interior is modern, lightweight and provides a signature Dodge driver-centric cockpit
  • Interior parametric texture, also inspired by 1968 Charger grille detail, unites interior elements while providing connection to the exterior
  • Center console includes a unique jet-fighter-inspired cap that flips up to allow engagement of the start button and a pistol-grip shifter design inspired by the past, but with a modern execution
  • Panoramic glass roof gives an open-air feel, helping to include rear passengers in the vehicle experience
  • Rear hatch and fold-flat rear seats provide unmatched storage capacity for a muscle car
  • Cockpit immerses the driver's sensory experience through performance sounds, lighting features and vehicle displays
  • With a touch of a steering wheel button the driver can engage Auto, Sport, Track and Drag modes, instantly changing the driving dynamics, display graphics, sound and interior lighting, enhancing the driver experience
  • For complete information on Dodge and the brand's Never Lift plan, which provides a 24-month road map to Dodge's performance future, visit Dodge.com and DodgeGarage.com

"The Dodge Charger Daytona SRT Concept exists because performance made us do it," said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. "Dodge is about muscle, attitude and performance, and the brand carries that chip on its shoulder and into the BEV segment through a concept loaded with patents, innovations, and performance features that embody the electrified muscle of tomorrow. The Charger Daytona SRT Concept can do more than run the car show circuit; it can run a blazing quarter-mile. And when it comes to product cycles, it outruns Darwin. Charger Daytona does more than define where Dodge is headed, it will redefine American muscle in the process."

"One day ago, the brand's first-ever electrified performance vehicle was unveiled, the all-new 2023 Dodge Hornet. Today, we revealed a peek at our eMuscle future with the Dodge Charger Daytona SRT Concept. When we said it was going to be an electric summer for Dodge, we meant it."

View the full release from Dodge here.

SOURCE Stellantis

*All images courtesy of Stellantis

Old Cars Divider

If you like stories like these and other classic car features, check out Old Cars magazine. CLICK HERE to subscribe.

Want a taste of Old Cars magazine first? Sign up for our weekly e-newsletter and get a FREE complimentary digital issue download of our print magazine.

Old Cars FREE ISSUE Promo

*As an Amazon Associate, Old cars earns from qualifying purchases.

Where to Bid

Car Auciton

Check out the Old Cars Auction Calendar

The Old Cars Auction Calendar has the when and where you are looking for when it comes to classic car auctions.