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New app launched for car enthusiasts and gearheads

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Andy Lally ALIVE, a next generation marketing technology company, has launched MotorCrush, a mobile app custom-built for car enthusiasts and gearheads. The MotorCrush app is now available for free in the App Store and Google Play.

“For people who are really into performance vehicles—whether they like high-end cars, hot rods, muscle cars, classics, drift cars, trucks, Jeeps, or motorcycles—there’s an insatiable desire to know more, to meet up, to talk about their vehicles, to compare what they have with others and to imagine new possibilities…but there have always been limits on how easy that connection was made,” said Andy Lally, a five-time Daytona 24 Hour race winner, multi-time road racing champion and principal of Andy Lally ALIVE. “MotorCrush changes this. It’s a really unique app and evolving social network for car enthusiasts that enables them to enhance the way they enjoy their hobby.”

MotorCrush makes it easy for car enthusiasts to find other like-minded individuals nearby through a unique geo-location feature. App users can “check in” their car when they want to tell others that they’re out cruising, or that they’ve arrived at an event. The in-app feed displays car check-ins in the user’s city, or even across the country. This feature dynamically creates car meets on the go, enabling users to connect, meet new people and use the app as a social network that supports their hobby.

MotorCrush users can:

  • Connect with like-minded car enthusiasts
  • Create their own profile and 'show off' their car so that others can admire it
  • Tout modifications and enhancements to their car
  • Like and follow other cars
  • Message with other car owners or car groups
  • Check in live so others can find them when they’re cruising
  • Participate in live car meets
  • Buy, sell and trade parts and other gear
  • Get tips from enthusiasts who have customized their cars



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