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Wisconsin DOT now offering Road America specialty license plates

Racing fans in Wisconsin can now sport Road America specialty license plates.

ELKHART LAKE, Wis., – Road America officials recently announced that the Wisconsin Department of Transportation (WisDOT) has approved a new Wisconsin “special recognition” license plate for the historic venue featuring the track outline, and Road America lettering in while over a solid black background. The “special recognition" plates, are an excellent way for Road America and Wisconsin motorsports fans to share their passion for “America’s National Park of Speed.” As one of the most storied and recognizable symbols of the track, the 4-mile, 14-turn outline was an easy choice to be the principal feature of the newly stamped license plate. The Road America plate fee will include an issuance fee of $15. Personalized plates are available for an additional $15 every year. There is no donation fee for this plate and all Wisconsin motorists will be able to apply for this plate.

The idea for the new “special recognition” plates stemmed from a group of passionate Road America fans, who brought the concept to Road America management. Together, a signature campaign was created to qualify the new plates for production. After a few months and hundreds of signatures, the “special recognition” plate application was presented and approved by the Wisconsin Department of Transportation.

“I think it’s wonderful when our fans come together in a creative way to share their enthusiasm for Road America,” said Mike Kertscher, Road America’s President and General manager. “We know how much our fans and season pass holders love this place, and now they can showcase it on their vehicles every day. We are extremely proud of how many supported this effort and we look forward to seeing the plates all over Wisconsin.”

The new plate are now available. Road America fans wishing to personalize their plates can have one to six characters on their plates and they must be ordered online, as DMV Customer Service Centers do not issue special or personalized license plates. Additional details and pricing can be found at the WisDOT FAQ (Frequently Asked Question) webpage here:

The process for ordering a Road America Wisconsin motor vehicle license plate is extremely user-friendly; click here:

Road America Logo

About Road America: Road America is conveniently located between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world's best racers have competed at this legendary four-mile, 14-turn road circuit since 1955. Along with over 500 events held seasonally at the 640-acre facility, several major weekends are open to the public, which include the IndyCar Series, the MotoAmerica Series, three vintage racing events, numerous Sports Car Club of America (SCCA) events, the IMSA WeatherTech SportsCar Championship, and NASCAR. Road America's park-like grounds offer amazing viewing opportunities, numerous camping options, fantastic concessions, and high-speed excitement to hundreds of thousands of spectators each year. Fans can also stay and play in cabins conveniently on the grounds and find all sorts of souvenirs, collectibles, and apparel at the 7,500 sq. ft Paddock Shop. Affectionately known by many as America's National Park of Speed, Road America can accommodate groups of all sizes, including weddings and corporate events in the Tufte Conference Center. In addition to public race weekends, Road America offers various group event programs, including geocaching, disc golf, and off-road adventure tours, karting, and the Road America Motorcycle and Driving Schools. For more information, visit Follow Road America on Facebook, Twitter, Instagram, or YouTube or call 800-365-7223

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