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Rodeo Drive celebrates 'Art of Italian Motoring'

Concours marks the 150th anniversary of the Unification of Italy
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BEVERLY HILLS, Calif. -- The Rodeo Drive Concours d’Elegance will celebrate "The Art of Italian Motoring" on June 19, 2011. The annual event will take place as the country of Italy marks an important milestone with the 150th anniversary of the Unification of Italy. In celebration, Rodeo Drive will pay tribute to some of the most famous names in Italian design and lifestyle.

“The annual Father’s Day event will highlight a WORLD CLASS combination of automobiles, motorcycles and designers featuring Italian makes and models,” says Bruce Meyer, Chairman of the annual event. “We hope to curate the best selection of Alfa Romeo, Ferrari, Fiat, Lamborghini, Lancia and Maseratis from Southern California and the Western United States for this year’s tribute to Italy.”

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Legendary Italian motorcycles are also invited to show including Ducati, Lambretta, Moto Guzzi and Vespa. The event will also feature Italy’s exquisite design companies, including vehicles designed by Bertoni, Frua, Ghia, Michelotti, Pininfarina, Touring and Zagato.

The Rodeo Drive Concours d’Elegance is an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, the spectacular car show is free and open to the public. An estimated 30,000 spectators from throughout Southern California attend the event. The first-ever Concours on Rodeo was held in conjunction with the world premiere of the Ferrari 348 Spider in 1993 and since has been named one of the “300 Unmissable Events & Festivals Around the World" by top travel publisher Frommer's.

With a unique mix of guests from car collectors to families and international visitors, the Rodeo Drive Concours d’Elegance continues to be one of Southern California’s top destinations each and every Father’s Day. The event is free and open to the public and presented by the Rodeo Drive Committee.

For more information and car registration, please visit

All entry questions can be sent to Fred Bogardus at 310-410-1022; fax 310-410-9156; or e-mail

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